Introduction
Visual merchandising is the art of presenting products in a way that attracts customers and increases sales.
Importance of Product Display
Customers are naturally drawn to organised and visually appealing displays. Strategic placement helps highlight key products and promotions.
Effective Merchandising Techniques
• Eye-level product placement
• Window displays and mannequins
• Shelf arrangement strategy
• Focus lighting for featured products
Conclusion
Smart visual merchandising improves product visibility and encourages customers to make purchasing decisions.
